Flip Side
It became apparent to me, when we had university studio visits that the design industry was not diverse. Particularly as a POC, I felt I was not represented or included as I was unable to see anyone that looked like me. Despite this, I wanted to channel this personal experience by creating something more positive. University degree shows are a great platform for showcasing students work however I wanted to add something new to the show. My concept centralises around the ‘flip side’ of the creative industry and education. Flip Side aims to celebrate our work and efforts during our time at MSoA; to educate visitors about diversity and it’s importance in education and industry; to engage in open discussion and come up with solutions to tackle these issues and to connect with people in industry and others that may not share the same experiences or background.

> Branding Identity
> Concept
> Promotional material
> Infographics